Waymo is rebranding its Zeekr robotaxi

Waymo has spent the previous three years refining and testing a minivan-like automobile made by Chinese language automaker Zeekr. And now, earlier than this robotaxi joins Waymo’s official industrial fleet, it’s getting a brand new title, the corporate advised TechCrunch.

The Zeekr RT robotaxi will now be named Ojai (pronounced “oh-hi”) — after the village within the Topatopa Mountains above Los Angeles that’s recognized for its arts group and give attention to wellness.

Waymo’s official clarification, per spokesperson Chris Bonelli, is that the corporate decided the U.S. public isn’t accustomed to the Zeekr model. That branding could even carry via to the rider expertise. Apparently, when prospects finally get into the Ojai, the robotaxi will greet them with an “Oh hello” and their title. Cute.

In fact, within the U.S. it may not harm to ditch the title of a Chinese language automaker both.

For these unfamiliar, Waymo first struck a partnership with Geely Holding Group-owned Zeekr in 2021. Waymo confirmed off an idea of a purpose-built robotaxi the next 12 months at a splashy occasion in Los Angeles. The prototype was primarily based on a model of Zeekr’s SEA-M structure designed for “future mobility merchandise” like robotaxis and logistics autos.

Notably, the prototype didn’t have a steering wheel. However the Ojai one, which was proven off at CES 2026, does.

The Zeekr RT (now Ojai) has gone via some fine-tuning over time because it has gone via improvement and testing in cities like Phoenix and San Francisco. Final 12 months at CES, Waymo gave the robotaxi the now-retired title of Zeekr RT and showcased a few of its {hardware}, together with 13 cameras, 4 lidar, six radar, an array of exterior audio receivers, and the tiniest sensor wipers you’ve ever seen.

That {hardware} suite is identical. However the paint coloration has been tweaked, in keeping with the corporate. Waymo advised TechCrunch the paint coloration, which had a blueish tint, is now extra silver.

All of those ultimate tweaks have occurred forward of Ojai’s imminent launch into industrial service. Waymo staff, and their household and pals, are actually in a position to hail the Zeekr van in San Francisco and Phoenix — usually one of many final steps earlier than it turns into accessible to the general public.

Waymo is within the midst of a fast enlargement. The corporate, which gives a industrial robotaxi service in Atlanta, Austin, Los Angeles, Phoenix, and San Francisco, plans to launch in a dozen extra cities over the subsequent 12 months. These cities embrace Denver, Las Vegas, and London.