Greater than a yr after launching its good TV platform in Europe, TiVo is now bringing it to the US. The corporate’s placing its TiVo OS platform inside a brand new Sharp TV arriving as quickly as February, rivaling the likes of Roku, Google TV, and Amazon’s Fireplace TV.
TiVo first announced TiVo OS in 2022, however the platform didn’t actually launch till final yr. The corporate payments its working system as a “neutral” platform, permitting TV producers to place their very own spin on the viewing expertise. It says TiVo OS helps “a variety” of streaming providers and comes with a advice system that serves up “personalised strategies.” TiVo OS additionally provides voice controls for choose TVs, however it doesn’t say whether or not this Sharp one is included.
The TiVo-equipped Sharp TV appears fairly commonplace: it comes with a 55-inch 4K QLED panel, together with three HDMI ports and Dolby Atmos. There’s nonetheless no phrase on how a lot it would value or if TiVo plans on bringing its working system to different TV manufacturers. Over in Europe, TiVo OS comes packaged in TVs from a number of completely different firms, together with Sharp, Panasonic, Daewoo, and others.
Nonetheless, TiVo is up in opposition to some robust competitors within the good TV platform enterprise. Roku-powered TVs remain one of the most popular choices within the US, whereas a big selection of manufacturers already use Amazon and Google’s OS. It’s going to probably should be priced competitively if it needs to face out within the sea of good TVs.
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