Sky Sports activities has introduced an thrilling new partnership with Callaway Golf, bringing collectively two iconic manufacturers from the world of golf.
The collaboration sees Callaway change into the official sponsor of key occasions throughout each the boys’s and ladies’s {golfing} calendar on Sky Sports activities Golf.
The multi-platform partnership brokered by Sky Media, will embody linear co-sponsorship, digital promoting, sponsorship of the Sky Sports activities Golf podcast and collaborative occasions round key moments within the {golfing} calendar, plus many extra partnership and editorial alternatives.
Robert Lee and Inci Mehmet introduced the partnership within the Sky Sports activities Golf studio
Callaway will co-sponsor a number of landmark occasions on {the golfing} calendar, together with The Masters, the PGA Championship and the US Open, plus each the LPGA Tour and Girls European Tour
The sponsorship extends to 4 of the 5 ladies’s majors, reinforcing the shared dedication to selling golf’s premier occasions throughout each the boys’s and ladies’s season.
Jason Wessely, director of Sky Sports activities Golf, mentioned: “Sky Sports activities may be very proud to be joined by Callaway, a frontrunner within the {golfing} tools trade, and a model which is aligned with Sky Sports activities’ ambitions to reinforce the viewing and enjoying expertise for followers throughout the UK and past.
“It is an thrilling time as Sky proceed to push our digital and non-live content material, and Callaway is the pure match to companion with.”
Sky Sports activities Golf‘s widespread weekly podcast, this yr hosted by Jamie Weir, is sponsored by Callaway, offering followers with a deeper dive into the world of golf, from match and tools insights to unique interviews with prime gamers and trade specialists.
Subscribe now on: Apple Podcasts | Spotify | Spreaker
Along with co-sponsorship of those globally recognised tournaments, the partnership additionally encompasses the sponsorship of The Open’s non-live content material, with the ambition to additional amplify the attain of the long-lasting championship for brand spanking new and present followers.
Chris Gregg, advertising and marketing director at Callaway Golf, mentioned: “Sky Sports activities is a frontrunner in golf protection and this partnership permits us to carry golfers nearer to the motion throughout main golf occasions, whereas championing equal golf.
With unique content material and insider entry our partnership will elevate how new and conventional followers expertise golf, aligning completely with our mission to assist seasoned and rising golfers benefit from the sport. We have now thrilling plans in place to interact followers and sit up for bringing this partnership to life!”
This collaboration marks a brand new chapter and thrilling relationship for Sky and Callaway. Followers can count on to see each manufacturers come collectively by way of content material, activations, giveaways and fan engagement, specializing in rising audiences and galvanizing the following technology of the boys’s and ladies’s sport.
Sky Sports activities continues to be the house of golf’s majors in 2025, plus provides unique dwell protection of the PGA Tour, DP World Tour, LPGA Tour and Girls European Tour. Get Sky Sports or stream with no contract on NOW.
Trending Merchandise
