It’s solely been a day since ChatGPT’s new AI image generator went live, and social media feeds are already flooded with AI-generated memes within the type of Studio Ghibli, the cult-favorite Japanese animation studio behind blockbuster movies resembling “My Neighbor Totoro” and “Spirited Away.”
Within the final 24 hours, we’ve seen AI-generated photos representing Studio Ghibli variations of Elon Musk, “The Lord of the Rings“, and President Donald Trump. OpenAI CEO Sam Altman even appears to have made his new profile picture a Studio Ghibli-style image, presumably made with GPT-4o’s native picture generator. Customers appear to be importing current photos and footage into ChatGPT and asking the chatbot to re-create it in new kinds.
OpenAI’s newest replace comes on the heels of Google’s launch of an identical AI picture function in its Gemini Flash mannequin, which additionally sparked a viral second earlier in March when people used it to remove watermarks from images.
OpenAI’s and Google’s newest instruments make it simpler than ever to re-create the kinds of copyrighted works — just by typing a textual content immediate. Collectively, these new AI picture options appear to reignite considerations on the core of a number of lawsuits in opposition to generative AI mannequin builders. If these corporations are coaching on copyrighted works, are they violating copyright legislation?
Based on Evan Brown, an mental property lawyer on the legislation agency Neal & McDevitt, merchandise like GPT-4o’s native picture generator function in a authorized grey space at this time. Model will not be explicitly protected by copyright, based on Brown, which means OpenAI doesn’t seem like breaking the legislation just by producing photos that appear to be Studio Ghibli motion pictures.
Nonetheless, Brown says it’s believable that OpenAI achieved this likeness by coaching its mannequin on hundreds of thousands of frames from Ghibli’s movies. Even when that was the case, a number of courts are nonetheless deciding whether or not coaching AI fashions on copyrighted works falls beneath honest use protections.
“I believe this raises the identical query that we’ve been asking ourselves for a pair years now,” mentioned Brown in an interview. “What are the copyright infringement implications of going out, crawling the online, and copying into these databases?”
The New York Occasions and a number of other publishers are in active lawsuits against OpenAI, claiming the corporate educated its AI fashions on copyrighted works with out correct attribution or cost. There have been comparable claims introduced in lawsuits in opposition to different main AI corporations, together with Meta and AI image-generation startup Midjourney.
In an announcement to TechCrunch, an OpenAI spokesperson says that whereas ChatGPT refuses to copy “the type of particular person dwelling artists,” OpenAI does allow it to copy “broader studio kinds.” In fact, it’s price noting there live artists who’re credited with pioneering their studio’s distinctive kinds, resembling Studio Ghibli’s co-founder, Hayao Miyazaki.
Evidently, customers have additionally been in a position to make use of GPT-4o’s native image-generation function to re-create kinds from different studios and artists. Another person made a Marc Andreessen portrait within the type of Dr. Seuss, and a married couple re-created their wedding photos in the style of Pixar.
We examined a number of in style AI picture turbines — together with ones accessible in Google’s Gemini, xAI’s Grok, and Playground.ai — to see their capacity to match Studio Ghibli’s type. We discovered OpenAI’s new picture generator created probably the most correct duplicate of the animation studio’s type.

For now, OpenAI’s and Google’s new picture options current a leap ahead in what AI fashions can generate, which appears to be driving a surge in utilization. OpenAI delayed the rollout of its new picture instrument to free-tier customers on Wednesday, citing high demand. Which may be a very powerful factor for these corporations at this time, however we’ll have to attend for the courts to weigh in on their legality.
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