Is Amazon Prime Day a good time to buy a TV? This ...

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On any given day, poking round for TVs on sale is all however assured to show up a minimum of some respectable steals.

In fact, retailers do not casually supply their greatest TV costs year-round, and tariffs have made tech offers generally really feel extra scarce than typical this yr. Although TVs weren’t affected as overtly because the Nintendo Switch 2 or Xbox consoles, a majority of the best TV brands do their manufacturing in nations going through steep import charges. (LG was reportedly considering raising prices attributable to tariffs, whereas Samsung was on the safer side since most of its manufacturing is anchored in Mexico.)

Fortunately, we have arrived at one of many yr’s peaks for TV offers: Prime Day. Operating from July 8 to 11 this yr, Prime Day is right here to carry again most of the greatest offers from Black Friday, plus some never-before-seen offers on the yr’s new TV releases that weren’t even out in November.

Prime Day 2025 is a very thrilling time to purchase a TV on sale, as a result of Amazon is definitely being aggressive this yr. Apart from offers on Fireplace TVs themselves, Amazon’s Prime Day TV deals traditionally get overwhelmed out by these in Best Buy’s Prime Day competition sale. However given the surprisingly sturdy record of TVs already on sale before Prime Day — together with a number of 2025 flagships that appear extra up Greatest Purchase’s alley — buyers with any finances have a ton of choices this July.

At any charge, realizing when TVs are cheaper than typical is an efficient grownup purchasing ability to have. The choice of stay TV offers fluctuates relying on the month, and understanding the peaks of the TV calendar is a vital chapter within the unofficial TV purchaser’s information.

The #1 greatest time to purchase a TV: Black Friday and Cyber Monday

Months: Late October, November, and early to mid-December

Folks is probably not throwing down in a Greatest Purchase parking zone on the morning time anymore, however Black Friday TV offers are nonetheless unmatched — they only do not require you to get up at 2 a.m. anymore.

Black Friday is trending towards a month-long affair at this level, with retailers shifting into Black Friday mode on-line as early as October. The prolonged time-frame raises the query of whether or not TV sale costs will drop even additional nearer to Black Friday. Fortunately, many of the large retailers aren’t making an attempt to trick you — in truth, Greatest Purchase and Samsung will straight-up tag a sure deal as a Black Friday deal in the event that they drop it forward of time, confirming to consumers that there is no want to carry out till the week of Thanksgiving.

That is an particularly auspicious time for finances buyers on the lookout for the most affordable attainable model of a 4K TV at a sure measurement. Throughout Black Friday, primary budget-friendly 4K TVs are usually the doorbusters that promote out quickly after they drop — and are a lot much less prone to return within the subsequent few months.

In-store or not, Greatest Purchase TV offers throughout Black Friday embody elite costs on top 65-inch TVs (or bigger). It can save you tons of on high-end QLEDs, OLEDs, and big-screen low cost QLEDs at shockingly low costs. Funds-friendly TVs get much more. Our favourite TV deal from Black Friday and Cyber Monday 2024 was a Hisense 75-inch QLED TV for $449.99 at Greatest Purchase. Walmart additionally stays within the combine with a handful of untamed doorbuster offers on one of the best low cost TVs. Amazon largely dabbles within the inexpensive TV crowd and focuses by itself Fireplace TVs, which regularly drop to record-low costs.

Put up-holiday gross sales and New 12 months gross sales are completely a factor, however you could be assured that almost all TV costs are usually higher earlier than Christmas than after. We have seen firsthand how sale costs on TVs subtly go up by $100 or two (or three) throughout post-holiday gross sales. Nevertheless, if you happen to miss the Black Friday-Cyber Monday season, one other probability to save lots of quickly follows…

The second-best time to seek out TV offers: NFL playoff season

Months: Mid-January to early February

The folks need to know: Are TVs cheaper after the vacations? The reply is technically sure, however not within the “after-Christmas gross sales slash New 12 months’s gross sales” method that you simply’re pondering.

When you did not snag your TV throughout Black Friday, your subsequent greatest wager is to wait within the wings till the tip of January for football-fueled offers, which kick off close to the beginning of the NFL playoffs (someday in mid to late January) and final till the massive sport (some in early to mid-February).

The month-long lead-up to the largest soccer sport of the yr — one of many most-watched sporting occasions of the yr — is prime time to discover a TV on sale. Particularly, these offers could focus extra on TVs which might be good for watching sports activities: i.e., big-screen QLEDs. The colourful lighting equipped by a QLED panel is good for following small particulars like a ball or tiny rating field, in addition to the brightness of the workforce’s colours and the sector to make your expertise really feel as stay and in-person as attainable. It is not unusual for many of those offers to be an identical to what we noticed throughout Black Friday, or in some instances, drop even decrease in worth attributable to proximity to CES. (See clarification under.)

There may be one group of TVs that also is probably not seeing their lowest attainable sale worth throughout soccer gross sales: When you’re eyeing one of the crucial premium, most up-to-date fashions from a sure model and nonetheless aren’t seeing a reduction of greater than $100 or two, you would possibly think about pumping the breaks till spring.

The third-best time to seek out TV offers: Spring

Months: March and April

Flagship TVs do not go on sale that always. And even after we get offers, the reductions hardly really feel like a deal. (Oh, wow: $200 off a $2,000 TV? You should not have.)

Till CES occurs, that’s. CES is a Las Vegas-based tech commerce present the place the newest and biggest shopper tech is unveiled to gadget lovers. The annual TV launch cycle largely revolves round CES, because it’s the place manufacturers like Samsung, LG, TCL, and Hisense exhibit their new TV designs for the yr. Whereas these contemporary releases aren’t those occurring sale, these splashy new TV releases do pressure final yr’s fashions to go on sale.

The important thing right here is that one of the best offers begin not when the TVs are introduced on the occasion in January, however as soon as they’re formally up for grabs to the general public within the spring. As of Could 2025, most highly-awaited flagship TVs for the yr are out, or a minimum of have costs introduced. For instance, LG released the OLED C5 OLED in March, TCL released the QM6K Mini LED in March, and Samsung released the Frame Pro and unveiled prices for its S95F OLED in April. Humorous sufficient, we already caught some small reductions on these new fashions of their first weeks in the marketplace. These had been fleeting, however offers on the predecessors just like the LG C4 OLED, TCL QM7, and older Samsung Body fashions are what we’re actually eyeing.

Now that LG has lastly launched the 2025 C5 OLED, preserve a watch out for drops on the C3 and C4.
Credit score: Leah Stodart / Mashable

The one outlier right here is Sony, which has been sitting CES out for the previous few years in favor of its personal launch schedule — a really Apple and iRobot-coded tactic. In 2023 and 2025, Sony introduced its new TV strains for the yr in March, although it deviated in 2024 with a June launch. Sony’s barely differing launch calendar does not change the truth that Black Friday and soccer season are the principle occasions for reductions. Then, Sony’s reductions all year long will merely rely on when its annual TV lineup launches. Its 2025 Bravia 8 II OLED and Bravia 5 and 2 LCD models needs to be revealed any day now.

Honorable point out: Prime Day(s)

Month: July

Amazon is often fairly low on the record of greatest locations to purchase a TV. Whereas it does promote many of the identical manufacturers of TVs as competing retailers do, its sale costs are extra unstable and sometimes affected by inflated costs that make reductions look higher than they’re. (Professional tip: You may spot-check the costs of TVs at Amazon by pasting the itemizing URL into Camelcamelcamel, a free Amazon worth monitoring website.)

Nevertheless, Amazon stands out as a TV vacation spot through the purchasing holidays it made up for itself: Prime Day and Prime Large Deal Days (mainly a second Prime Day). These occasions normally occur in July and October, respectively. Amazon Prime Day is 4 days lengthy in 2025, operating between July 8 and 11.

Naturally, Fireplace TVs are the focus throughout Prime occasions, and these offers go arduous. For instance, we have seen a 43-inch Amazon Omni 4K Fireplace TV drop to $99.99 throughout Prime Large Deal Days. The week earlier than Prime Day 2025, a 65-inch Insignia QLED Fire TV dropped to $329.99, and an 85-inch Panasonic OLED Fire TV dropped to $997.99. These are wild display measurement to cost ratios that may solely be rivaled by comparable Walmart doorbusters on its TV model, onn. In any other case, Amazon appears to be maintaining its strong choice of low cost QLED TVs for Prime Day, in addition to providing some offers on 2025 flagship TVs that might normally be Greatest Purchase’s forte.

However Amazon is not the one good place to purchase a TV on sale throughout Prime Day. Amazon’s self-titled occasions additionally set off conveniently-timed competing gross sales from its largest rivals, and as antithetical because it sounds, Greatest Purchase and Walmart virtually at all times beat Amazon at its personal sport throughout Prime Day — with TVs, a minimum of. Until Fireplace TV is already your consolation streaming platform, do not restrict your TV search to Amazon throughout these occasions simply because Amazon picked the dates.