Over a 12 months in the past, Apple removed its ads from X after Elon Musk backed a collection of antisemitic posts from far-right customers on the social media platform. Across the similar time, a brand new report discovered that adverts from corporations similar to Apple have been being served on pro-Nazi content material on X.
Nevertheless, since November 2023, when Apple stopped promoting on Musk’s X, the platform previously often known as Twitter, quite a bit has occurred. Particularly, Donald Trump was elected president as soon as once more, and this time, Musk is actually working as his right-hand man.
Now, roughly 15 months after Apple halted its advert spend on X, Apple has returned to promoting on the platform.
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MacRumors first observed that Apple is at the moment working a minimum of two completely different advert campaigns on X. One advert, from the official @Apple X account, promotes the corporate’s Safari internet browser. The opposite advert is being run on Apple’s @AppleTV account for the Apple TV collection Severance.
The adverts at the moment don’t seem on both of the accounts’ X profiles. However that is common for Apple. X permits advertisers to advertise common posts as adverts, which might present up on their profile web page, or run a put up particularly as an commercial, which doesn’t seem on the advertiser’s profile web page. When working adverts on X, Apple has all the time utilized the latter mechanism. Nevertheless, for a consumer to watch these posts, X should serve the adverts to them.
As MacRumors factors out, though Apple paused its adverts campaigns, Apple CEO Tim Cook dinner and different Apple executives continued to keep up a presence on Musk’s platform.
Whereas Apple has resumed adverts on X, it is unclear how large their present advert campaigns are. The Safari advert, for instance, has simply over 600,000 impressions as of publishing on Feb. 13. It was initially posted on Feb. 10. Different advertisers who beforehand left have returned at varied factors however with a considerably reduced advertising and marketing funds for advert spend on X.
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