A federal district court docket in Northern California dominated in favor of Cameo, a platform that permits customers to get customized video messages from celebrities, and ordered OpenAI to cease utilizing “Cameo” in its merchandise and options.
OpenAI was utilizing the “Cameo” identify for its AI-powered video technology app Sora 2. Customers might use that function to insert digital likenesses of themselves into AI-generated movies. In a ruling filed Saturday, the court docket stated the identify was related sufficient to trigger person confusion, and rejected OpenAI’s argument that “Cameo” was merely descriptive, discovering that “it suggests fairly than describes the function.”
In November, the court granted a temporary restraining order to Cameo and stopped OpenAI from utilizing the phrase. The AI firm then renamed the feature to “Characters” after that order.
“Now we have spent almost a decade constructing a model that stands for talent-friendly interactions and real connection, and we prefer to say that ‘each Cameo is a business for the following one.” Cameo CEO Steven Galanis stated in an announcement.
“This ruling is a crucial victory not only for our firm, however for the integrity of our market and the 1000’s of creators who belief the Cameo identify. We’ll proceed to vigorously defend our mental property towards any platform that makes an attempt to commerce on the goodwill and recognition we’ve got labored so onerous to ascertain,” he famous.
“We disagree with the criticism’s assertion that anybody can declare unique possession over the phrase ‘cameo,’ and we sit up for persevering with to make our case,” an OpenAI spokesperson instructed Reuters in response to the ruling.
OpenAI has been concerned in a number of mental property circumstances in latest months. Earlier this month, the corporate ditched “IO” branding round its upcoming {hardware} merchandise, in keeping with court docket paperwork obtained by WIRED. In November, digital library app OverDrive sued OpenAI over its use of “Sora” for its video technology app. The corporate can also be in authorized disputes with various artists, creatives, and media groups in various geographies over copyright violations.
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June 23, 2026
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