A lot of Silicon Valley has spent years chasing mega-rounds and buzzy AI offers. In the meantime, Stacy Brown-Philpot is operating Cherryrock Capital like a throwback to enterprise capital’s earlier days, writing smaller Sequence A and B checks to founders that bigger corporations routinely overlook.
The previous TaskRabbit CEO and decade-long Google veteran launched Cherryrock a 12 months in the past after seeing what she calls a persistent hole: entry to capital for “underinvested entrepreneurs” constructing software program corporations on the essential development stage.
“After I left TaskRabbit, I took a while off to determine what was subsequent and noticed this hole available in the market, which was entry to capital, notably for underinvested entrepreneurs,” Brown-Philpot advised TechCrunch. She’d initially come to the Bay Space 25 years in the past, planning to change into a VC and even writing her Stanford Enterprise Faculty essay about it. After spending a decade at Google and main TaskRabbit to a profitable exit to IKEA, she’s lastly again to that authentic plan.
She circled again to it for a cause. Earlier than launching Cherryrock, Brown-Philpot was a member of the funding committee for the SoftBank Alternative Fund, a $100 million automobile began in 2020 to again underserved entrepreneurs. That have proved there was no scarcity of missed founders.
SoftBank itself bought the Alternative Fund to its management group in late 2023, divesting from the diversity-focused initiative. Brown-Philpot, in the meantime, doubled down, and launched her personal fund. By the point she closed Cherryrock’s debut fund in February 2025, she already had greater than 2,000 corporations in her pipeline.
Cherryrock is focusing on 12 to fifteen investments from its first fund — a concentrated strategy and stark distinction to the seed funds that make dozens of bets, or huge funds that write nine-figure checks. Brown-Philpot’s additionally taking her time; a 12 months after asserting the fund, she and her group, together with cofounder Saydeah Howard, who spent 9 years on the enterprise agency IVP, have backed simply 5 corporations, placing them a few third of the best way towards their objective. In an period when many funds race to deploy capital nearly as rapidly because it’s raised, Brown-Philpot’s measured tempo is one other throwback to an earlier era of VCs.
Brown-Philpot’s concentrate on “underinvested” founders — a cautious alternative of phrases in as we speak’s political local weather — means backing entrepreneurs who won’t match the everyday Silicon Valley mildew.
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June 23, 2026
When requested immediately in regards to the present political setting, the place DEI has change into a lightning rod, Brown-Philpot is unfazed. “It doesn’t change the pitch in any respect,” she stated. “After we have a look at the individuals who determined to again Cherryrock, like JPMorgan and Financial institution of America…these are monetary establishments who anticipate to generate a return. Our job as traders is to do exactly that.”
Along with these traders, Cherryrock’s LP roster contains Goldman Sachs Asset Administration, MassMutual, High Tier Capital Companions, and Melinda Gates’s Pivotal Ventures. A few of these have stepped again from specific variety pledges amid stress from the Trump administration. But Brown-Philpot might discover herself in an unexpectedly advantageous place.
A brand new diversity reporting law in California requires VC corporations with a California nexus to report demographic information on their portfolio corporations’ founding groups, with the primary deadline in April. Not like some company variety initiatives which have confronted authorized challenges, the law focuses on transparency quite than mandates, requiring reporting however not quotas. For a agency like Cherryrock that’s already monitoring and prioritizing investments in numerous founders, compliance is “desk stakes,” as Brown-Philpot places it. “You accomplish what you measure.”
Brown-Philpot’s perspective is knowledgeable by her vantage level throughout a number of establishments. Past Cherryrock, she sits on the boards of HP, StockX, and Stanford College — roles that give her perception into each enterprise consumers and the following era of founders. At Stanford, she’s watching college students navigate questions on AI’s affect on employment. “What I see on campus is the scholars are charting a path and discovering a technique to create alternatives for themselves,” she stated.
Her portfolio displays her thesis. One funding is Coactive AI, led by Cody Coleman, an MIT grad with superior levels in philosophy and engineering from MIT and Stanford. The corporate supplies multimodal AI infrastructure to the media and leisure business, a sector now beneath intense scrutiny following controversies round AI-generated content material. Cherryrock led Coactive’s Sequence B alongside Emerson Collective.
One other wager is Vitable Health, based by Joseph Kitonga, a Thiel Fellow and Y Combinator alum. The Philadelphia-based firm supplies on-demand, major care-based medical health insurance to employers and hourly staff – the sort of inhabitants Brown-Philpot got here to know effectively because the CEO of TaskRabbit throughout its final years as a standalone firm. Kitonga “is the precise sort of founder that we wish to again,” Brown-Philpot stated. “He does what he says he’s going to do.” Brown-Philpot first invested on the seed stage of Vitable by her work with the SoftBank Alternative Fund.
When requested about her working philosophy, Brown-Philpot is pragmatic about exits. “It’s very tough to go public,” she stated. “Most corporations don’t go public, they do get acquired.” It’s a refreshingly trustworthy absorb an business that usually overpromises on IPO prospects. She factors to TaskRabbit’s sale to IKEA as proof that the proper acquisition can create lasting worth.
As for 2026, Brown-Philpot’s precedence is straightforward: “We’re actively deploying capital.” She’s on the lookout for Sequence A and B corporations which have achieved product-market match at scale, letting founders outline what which means. And whereas the broader enterprise ecosystem debates the way forward for variety initiatives, she is concentrated on discovering nice founders, wherever they’re.
“I’m from Detroit,” she says. “Onerous issues are laborious, however we all know tips on how to do laborious issues.”
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