A report from market intelligence agency Similarweb means that Meta’s Threads is now seeing extra every day utilization than Elon Musk’s X on cell units. Whereas X nonetheless dominates Threads on the internet, the Threads cell app for iOS and Android has continued to see a rise in every day lively customers over the previous a number of months.
Similarweb’s information reveals that Threads had 141.5 million every day lively customers on iOS and Android as of January 7, 2026, after months of progress, whereas X has 125 million every day lively customers on cell units.
This seems to be the results of longer-term tendencies, fairly than a response to the current X controversies, the place customers have been found utilizing the platform’s built-in AI, Grok, to create non-consensual nude pictures of girls, together with, typically minors. Concern across the deepfake pictures has now prompted California’s legal professional common to open an investigation into Grok, following comparable investigations by different areas, like the UK, EU, India, Brazil, and many more.
The drama on X additionally led social networking startup Bluesky to see an increase in app installs in current days.
As a substitute, Threads’ enhance in every day cell utilization could also be pushed by different components, together with cross-promotions from Meta’s bigger social apps like Fb and Instagram (the place Threads is often marketed to present customers), its give attention to creators, and the speedy rollout of latest options. Over the previous yr, Threads has added options like interest-based communities, better filters, DMs, long-form text, disappearing posts, and has not too long ago been spotted testing games.
Mixed, the every day lively person will increase counsel that extra individuals are utilizing Threads on cell as a extra common behavior.
In keeping with Meta’s official numbers, the tech large mentioned in August 2025 that Threads had reached over 400 million monthly lively customers. The corporate subsequently reported in October of final yr that Threads had 150 million every day lively customers.
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The expansion tendencies have been persevering with for a lot of months. Similarweb last summer reported that Threads was closing the hole with X on cell units after seeing 127.8% year-over-year progress as of late June 2025.
Relatedly, Similarweb noticed that X remains to be forward of Threads within the U.S., however the hole is narrowing. A yr in the past, X had twice as many every day lively customers within the U.S. because it does now.
As well as, Threads has little traction on the internet whereas X maintains a reasonably regular internet viewers with round 150 million every day internet visits, in line with Similarweb information. As of earlier this week (January 13), X was seeing 145.4 million every day internet visits, whereas Threads noticed 8.5 million every day internet visits throughout Threads.com and Threads.internet mixed.
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