After a $100 million redesign, the W New York — Union Sq. is again in enterprise, child.
To finish the gargantuan transform, W Lodges tapped the Rockwell Group (the workforce that initially designed the property when it opened in 2001) to breathe new life into the 1911 beaux arts constructing that homes 256 rooms.
From the second company enter the property, the brand new lodge is hanging: A lava-like carpet flows down a twisted staircase that ushers folks into the courageous new world of the W New York — Union Sq..
The main target within the up to date W is the Dwelling Room, the place, as Marriott shared in a statement about the project, “timeless design hums with a distinctly trendy pulse that ignites curiosity and expands worlds.” Taking design inspiration from Grand Central Station, the stylish Dwelling Room space gives locals and vacationers a communal place to unwind with a Devocion espresso or craft cocktail and small plates.
Like Grand Central Station, New York Metropolis served as a lot of the design inspiration throughout the property’s reimagining, particularly items of Union Sq. itself, which is simply steps from the lodge entrance.
“It is a reimagination rooted within the audacious spirit of New York Metropolis,” George Fleck, senior vp and international model chief of W Lodges, stated within the assertion. “With deeply layered interiors, dynamic programming, and an unapologetic viewpoint, this lodge captures every little thing W Lodges stands for: power, edge, and our unmistakable signature sense of favor, inspiring tales price sharing.”
After imbibing on the Dwelling Room Cafe, a meal at Seahorse — the lodge’s new seafood restaurant from John McDonald and Mercer Road Hospitality (the oldsters behind the buzzy Lure Fishbar) — is a should. There, chef John Villa serves up dishes like Cranium Island prawns with burnt lemon and Calabrian chili, shrimp ajillo on rustic sourdough bread, and pastas like Maine lobster cavatelli. Within the restaurant, be looking out for sea-inspired particulars like mermaid inexperienced tiles and a mural by Brooklyn-based En Viu.
Up on the seventeenth flooring, the W is now residence to the one rooftop bar in Union Sq., Guardian Rooftop. Perched behind the letters of the “W Union Sq.” marquee, the bar has a retractable roof to permit for seasonality, whereas nonetheless providing scenic views throughout. Impressed by “art-meets-nightlife establishments” resembling Andy Warhol’s Manufacturing unit, the bar has a moody vibe and cocktails, and is bound to be a brand new “it” spot for each kind of crowd.
For lodge company, stepping right into a room may really feel extra like getting into Central Park because the area options lovely floral carpeting, ombre wallpaper and hunter inexperienced couches. However do not let the character parts idiot you, this lodge is now updated on know-how: Good TVs, panel temperature controls and Marshall Bluetooth audio system may be discovered ready. Look shut and also you may discover different nods to the Metropolis That By no means Sleeps, together with chessboard-inspired aspect tables (you will see chess gamers ready for a match all through Union Sq.) and yellow taxicab-colored taps within the lavatory.
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Just like the Union Sq. outpost, the W Resort model has been in a season of change. Whereas well-known for its loud, if not in-your-face, model of design, the model’s newer openings have discovered a extra trendy method to be maximal and daring, whereas feeling extra welcoming and open to all (learn: a scene that feels welcoming of all and never simply the cool children). The Union Sq. redesign is the proper instance, as is the country-chic W Nashville.
This can be felt within the lodge’s Match fitness center, which contains a Peloton studio and restoration zone with hydromassage chairs for a post-workout feel-good. Wellness, the model claims, is actually changing into “a cornerstone of contemporary luxurious,” so it is “rewriting the script” of your entire Match philosophy.
Final 12 months, Marriott CEO Anthony Capuano told TPG that he was very excited concerning the model, stating, “The course and the momentum we have now with W is fairly exceptional.”
As for W New York — Union Sq., it seems exceptional, certainly. However after all, in true TPG model, we cannot give it a full sign-off till certainly one of our reporters’ heads hits the pillow.
Find out how to guide
Charges on the W New York — Union Sq. begin at $623 per night time by means of the tip of 2025 however may be discovered as little as $498 in January and February. Marriott Bonvoy members can guide award nights beginning as little as 62,000 factors per night time. However due to Bonvoy’s dynamic pricing system, the vast majority of nights sit between 80,000 and 100,000 factors.
Reserving with the fitting cobranded Marriott bank card might help you earn loads of factors at this new stunner. However in the event you get the right card now, you may snag a hefty welcome bonus that will help you earn an award night time or two.
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