The hype prepare for Christopher Nolan’s film The Odyssey is already screaming down the tracks. Regardless of a launch date of July 17, 2026, some film theaters are already promoting tickets to the first IMAX screenings of the movie. The pre-sales are for choose showings of the 70mm IMAX model of the film in a handful of cities within the U.S. and Canada. Whereas this would possibly look like a mere advertising and marketing gimmick (who wants to purchase tickets a 12 months out?), many showings have already offered out. As of this writing, 13 of the 16 U.S. theaters providing pre-sale tickets are totally booked.
You are most likely pondering that the one individuals keen to purchase film tickets a 12 months early are individuals who plan to promote them later, and also you’re most likely proper: Most of the tickets appear to have been offered to scalpers. A quick check of eBay reveals quite a few auctions of The Odyssey passes are already reside, with opening bids of between $200 and $250. As the discharge date approaches, search for costs on the secondary market to go a lot greater.
Nolan’s adaptation of the Homeric epic would be the first characteristic movie shot totally in IMAX, the director’s most popular format. It stars Matt Damon as Odysseus and tells the story of the Greek king’s perilous, 10-year journey house to Ithaca following the Trojan conflict (assuming Nolan sticks to the supply materials).
Common’s advertising and marketing division is clearly staking out a long-term technique for hyping The Odyssey as a high-quality, status film by specializing in the IMAX launch as a monumental occasion in cinema historical past. Amongst film nerds, IMAX is taken into account the one option to actually see Nolan’s final film, Oppenheimer; nearly a fifth of its $975 million gross got here from IMAX screenings.
What do you suppose up to now?
For those who’re a extra informal movie fan (and you do not fancy paying a pair hundred bucks or extra to see a film), tickets for different screenings of The Odyssey in lesser movie codecs will undoubtedly be accessible for pre-order (a lot) nearer to the film’s launch date. Or you might simply wait every week and see if after the crowds have thinned out.
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