Google began testing AI-summarized leads to Google Search, AI Overviews, two years ago, and continues to expand the characteristic to new regions and languages. By the corporate’s estimation, it’s been an enormous success. AI Overviews is now used by greater than 1.5 billion customers month-to-month throughout over 100 international locations.
AI Overviews compiles outcomes from across the net to reply sure questions. While you seek for one thing like “What’s generative AI?” AI Overviews will present AI-generated textual content on the prime of the Google Search outcomes web page. Whereas the characteristic has dampened traffic to some publishers, Google sees it and different AI-powered search capabilities as probably significant income drivers and methods to spice up engagement on Search.
Final October, the corporate launched ads in AI Overviews. Extra lately, it started testing AI Mode, which lets customers ask advanced questions and follow-ups within the circulation of Google Search. The latter is Google’s try to tackle chat-based search interfaces like ChatGPT search and Perplexity.
Throughout its Q1 2025 earnings name on Thursday, Google highlighted the expansion of its different AI-based search merchandise as effectively, together with Circle to Search. Circle to Search, which helps you to spotlight one thing in your smartphone’s display and ask questions on it, is now accessible on greater than 250 million gadgets, Google mentioned — up from around 200 million devices as of late last year. Circle to Search utilization rose near 40% quarter-over-quarter, in line with the corporate.
Google additionally famous in its name that visible searches on its platforms are rising at a gradual clip. Based on CEO Sundar Pichai, searches by Google Lens, Google’s multimodal AI-powered search expertise, have elevated by 5 billion since October. The variety of folks purchasing on Lens was up over 10% in Q1, in the meantime.
The expansion comes amid intense regulatory scrutiny of Google’s search practices. The U.S. Division of Justice has been pressuring Google to spin off Chrome after the courtroom discovered that the tech big had an illegal online search monopoly. A federal decide has additionally dominated that Google has an adtech monopoly, opening the door to a possible breakup.
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